Secrets of a Top REALTOR®
Original Content by Carl Johnson
Our work as your Real Estate agent begins before we even meet. It is just one of our detail orientated steps at offering white glove level of personalized service. Our stats speak for themselves:
How does having your listing SOLD ON AVERAGE IN 7 DAY* and then CLOSED ON ONLY IN 37 DAYS*. . . or better yet how does getting your home SOLD AT AN AVERAGE 105% ABOVE LIST PRICE* sound? (*see image below)
Our work as your Real Estate agent begins before we even meet. It is just one of our detail orientated steps at offering white glove level of personalized service. Our stats speak for themselves:
How does having your listing SOLD ON AVERAGE IN 7 DAY* and then CLOSED ON ONLY IN 37 DAYS*. . . or better yet how does getting your home SOLD AT AN AVERAGE 105% ABOVE LIST PRICE* sound? (*see image below)
These are the types of numbers that we have achieved since we have been in Real Estate. Would you like to work with us to see how we team up with our clients and provide insights so that you can also achieve results similar to this?
Want to know what to expect when you are ready to get your home on the market?
Don’t even know how to start looking for a home when you are ready to buy?
First home buying jitters or last home buying dreams?
Our professionalism, details, hospitality, and goals can help you no matter where you are in the process. These are some key words we thrive off of at Carl Johnson Real Estate and we hope we can show you how we are the best there is, without spilling too much of our “Secret Sauce”!
Below we will go over a quick Q&A with our Founder, Carl Johnson, to help you get an idea of what it is like to work with us as a top real estate professional in the industry.
Q:What is the first thing you do when someone reaches out about wanting to list their property with you? (ie. what type of research?)
A: What makes me different is that I want to know as much about the property as possible, for it is my job is to market the property in the strongest way.
The very first thing I do is I go out and see the property and gather as many details as possible so that I am able to come up with a suggested list price range.
I have no knowledge of the property without seeing inside and outside of the house, as well as learning about conditions and any upgrades which have been made. Every property is unique and all these attributes of the property affect value.
Of course my number one responsibility is to get the highest amount possible for the property I am listing. I have discussions with the property owners about the property and together we come up with strategies that achieve the highest sales price possible for my clients unique situation, as everyone is different.
I have achieved the highest price per square foot numerous times in my past listings. We track the statistics of our listings and their marketing engagement, how we performed in the neighborhood in comparison to other listings, to help us stay at the top of our game. It is our pleasure to provide this level of expertise to our clients.
Q: When do you meet with the clients face-to-face?
A: I meet the clients face-to-face as soon as they are able to. We have conversations around what they have done with the property since they acquired it and we start right away working together to set and reach our goals.
Q: What do you feel makes you different from other agents?
A: My marketing experience and knowledge are unique for any real estate agent. I own the marketing company www.4REmarketing.com that does all the marketing for our listings. We pay attention to each detail and then some! Here is a good example of how we pull out all the stops. https://www.carljohnsonrealestate.com/1112-georgia-ave-durham.html
What is not shown here is our “Signature Listing Service” that includes hanging “House Talk Card” with features and benefits on the walls of the property. I get so many comments of appreciation about this as the “House Talk Cards” figuratively are my voice in the house as buyers and buyer agents are touring one of my listings.
We also publish a full color souvenir booklet for our “Signature Listings” so that the buyer does not forget our listings. And there is so much more we do behind the scenes. Here is an example of that publication. https://www.flipbookpdf.net/web/site/9b197e669c1a0a42a2218188f6d67f83be9e606fFBP24269242.pdf.html
Q: Do you list multiple properties in one week or do you like to spread them out so each client gets as much support and attention as possible?
A: I schedule my properties if at all possible for only one a week. That allows us to do the absolute best job in working with the client and marketing the property.
I always like to schedule the list date with my clients so that we have a timeline for: updates, repairs, landscaping, staging, and photography, however none of that is required. Every property is different as well as the needs of the client.
Q: How does working with you as a buyers agent look? What can a client expect it to look like? Do you like them to have a general idea of their wants/needs in a property?
A: Yes for sure, that is so very important, and that is my number one priority, taking their criteria and finding a match. I think of myself as a matchmaker between the buyer and the property, finding one that best meets their criteria.
What makes me very different is that I have always had a ‘business meeting’ prior to going out to look at houses with my buyer clients. One of the reasons this business meeting is so important is that I go over all the business aspects involved with the process of purchasing a home. Since I do not like surprises and I appreciate a high level of customer service, I tend to over give with my clients. I have had several clients that have purchased property in the past, and they said that they “did not know that” in reference to the process they experienced in the past. I protect my clients best interest and my fiduciary responsibilities to my clients. I often say to my clients, “I may need to protect you from yourself”. I take the responsibility of protecting my clients' best interests very seriously. That is why my clients hire me.
When it comes to presenting an offer for my buyers, I take some very important steps that have great results. With my process, I am able to still have only written 1.2 offers on average per buyer. You still hear the stories of multiple offers on properties, and I have created a process that almost all my buyers get their offer accepted on the first property they choose to place an offer on. I am not going to share what that process is here as that is my “Secret Sauce”. Give me a call and let's discuss your needs as a buyer and I will share some strategies that have proven results.
Q: How much do you use your experiences and connections to help with your buying and selling of properties.
A: I just love this question. This is an important foundation which I have built with my experience and knowledge. I have been in the area since 1986, before I40 went to Wilmington. I have seen so much change in the years since. I have enjoyed serving on Chamber Boards, marketing committees, The General Manager of a Newspaper and starting Durham Magazine for the Shannon’s, just to name a few. I have an insider view of our community and have continued to grow my relationships with leaders and influencers. I have a trusted list of vendors that assist my clients and some vendors I personally use.
Reputation is everything for me because my business model is referral based. I receive referrals from those I know, my clients, and my past clients. I have sometimes even brought a buyer to my seller through my network.
We hope this overview helps you understand more about how our strategies have proven results. We would be honored to speak with you and how Carl Johnson Real Estate will help you with all of your home and property needs. We are always happy to meet with you to discuss the home search property or to evaluate how your property may perform on the market should you want to liquidate your real estate asset..
We look forward to meeting you and helping you achieve your goals!
CLICK HERE to contact us today.
Want to know what to expect when you are ready to get your home on the market?
Don’t even know how to start looking for a home when you are ready to buy?
First home buying jitters or last home buying dreams?
Our professionalism, details, hospitality, and goals can help you no matter where you are in the process. These are some key words we thrive off of at Carl Johnson Real Estate and we hope we can show you how we are the best there is, without spilling too much of our “Secret Sauce”!
Below we will go over a quick Q&A with our Founder, Carl Johnson, to help you get an idea of what it is like to work with us as a top real estate professional in the industry.
Q:What is the first thing you do when someone reaches out about wanting to list their property with you? (ie. what type of research?)
A: What makes me different is that I want to know as much about the property as possible, for it is my job is to market the property in the strongest way.
The very first thing I do is I go out and see the property and gather as many details as possible so that I am able to come up with a suggested list price range.
I have no knowledge of the property without seeing inside and outside of the house, as well as learning about conditions and any upgrades which have been made. Every property is unique and all these attributes of the property affect value.
Of course my number one responsibility is to get the highest amount possible for the property I am listing. I have discussions with the property owners about the property and together we come up with strategies that achieve the highest sales price possible for my clients unique situation, as everyone is different.
I have achieved the highest price per square foot numerous times in my past listings. We track the statistics of our listings and their marketing engagement, how we performed in the neighborhood in comparison to other listings, to help us stay at the top of our game. It is our pleasure to provide this level of expertise to our clients.
Q: When do you meet with the clients face-to-face?
A: I meet the clients face-to-face as soon as they are able to. We have conversations around what they have done with the property since they acquired it and we start right away working together to set and reach our goals.
Q: What do you feel makes you different from other agents?
A: My marketing experience and knowledge are unique for any real estate agent. I own the marketing company www.4REmarketing.com that does all the marketing for our listings. We pay attention to each detail and then some! Here is a good example of how we pull out all the stops. https://www.carljohnsonrealestate.com/1112-georgia-ave-durham.html
What is not shown here is our “Signature Listing Service” that includes hanging “House Talk Card” with features and benefits on the walls of the property. I get so many comments of appreciation about this as the “House Talk Cards” figuratively are my voice in the house as buyers and buyer agents are touring one of my listings.
We also publish a full color souvenir booklet for our “Signature Listings” so that the buyer does not forget our listings. And there is so much more we do behind the scenes. Here is an example of that publication. https://www.flipbookpdf.net/web/site/9b197e669c1a0a42a2218188f6d67f83be9e606fFBP24269242.pdf.html
Q: Do you list multiple properties in one week or do you like to spread them out so each client gets as much support and attention as possible?
A: I schedule my properties if at all possible for only one a week. That allows us to do the absolute best job in working with the client and marketing the property.
I always like to schedule the list date with my clients so that we have a timeline for: updates, repairs, landscaping, staging, and photography, however none of that is required. Every property is different as well as the needs of the client.
Q: How does working with you as a buyers agent look? What can a client expect it to look like? Do you like them to have a general idea of their wants/needs in a property?
A: Yes for sure, that is so very important, and that is my number one priority, taking their criteria and finding a match. I think of myself as a matchmaker between the buyer and the property, finding one that best meets their criteria.
What makes me very different is that I have always had a ‘business meeting’ prior to going out to look at houses with my buyer clients. One of the reasons this business meeting is so important is that I go over all the business aspects involved with the process of purchasing a home. Since I do not like surprises and I appreciate a high level of customer service, I tend to over give with my clients. I have had several clients that have purchased property in the past, and they said that they “did not know that” in reference to the process they experienced in the past. I protect my clients best interest and my fiduciary responsibilities to my clients. I often say to my clients, “I may need to protect you from yourself”. I take the responsibility of protecting my clients' best interests very seriously. That is why my clients hire me.
When it comes to presenting an offer for my buyers, I take some very important steps that have great results. With my process, I am able to still have only written 1.2 offers on average per buyer. You still hear the stories of multiple offers on properties, and I have created a process that almost all my buyers get their offer accepted on the first property they choose to place an offer on. I am not going to share what that process is here as that is my “Secret Sauce”. Give me a call and let's discuss your needs as a buyer and I will share some strategies that have proven results.
Q: How much do you use your experiences and connections to help with your buying and selling of properties.
A: I just love this question. This is an important foundation which I have built with my experience and knowledge. I have been in the area since 1986, before I40 went to Wilmington. I have seen so much change in the years since. I have enjoyed serving on Chamber Boards, marketing committees, The General Manager of a Newspaper and starting Durham Magazine for the Shannon’s, just to name a few. I have an insider view of our community and have continued to grow my relationships with leaders and influencers. I have a trusted list of vendors that assist my clients and some vendors I personally use.
Reputation is everything for me because my business model is referral based. I receive referrals from those I know, my clients, and my past clients. I have sometimes even brought a buyer to my seller through my network.
We hope this overview helps you understand more about how our strategies have proven results. We would be honored to speak with you and how Carl Johnson Real Estate will help you with all of your home and property needs. We are always happy to meet with you to discuss the home search property or to evaluate how your property may perform on the market should you want to liquidate your real estate asset..
We look forward to meeting you and helping you achieve your goals!
CLICK HERE to contact us today.