Luxury Properties: Setting Your Home Apart from the Rest
Original Content by Carl Johnson
As an added benefit to our luxury clients, Carl is certified as an Institute for Luxury Home Marketing Specialist, CLHMS. This designation means that Carl offers knowledge, experience, competence, and confidence for success in the luxury market to his buyers and sellers. Carl’s CLHMS Membership also provides access to an elite network of contacts and resources to help drive the perfect buyers to your high-end listing or find you your dream home! Using the most up to date marketing information, Carl can direct your listing to be modern, nonpareil, and ahead of the trend curve. If you are looking to buy in the luxury market outside of North Carolina, CLHMS has a pool of luxury agents from all over the Country that Carl has direct connections to and will provide you with a highly qualified individual. Carl’s Institute for Luxury Home Marketing Certificate is just one of the many tools at Carl Johnson Real Estate that sets us a step ahead of the rest!
Luxury: the state of great comfort and extravagant living. Private jets, small islands, even the life of the rich and famous may pop to your mind when you hear the word luxury. When it comes to your home this definition may seem like a dream goal but in reality, luxury living comes at different levels and can be more realistic than you think!
A luxury home is not always defined by a high price per square foot, and there are a few factors taken into consideration to determine whether or not a property is considered luxury. The following six common factors work together to help a property become titled as luxury.
When you are looking to find a home or list your own and wonder if being “luxury” is within reach, it is important to consider these six factors and assess which characteristics your home has. You do not need to excel in all six areas, but a mix of a few of these key points gives your property more value!
Overall, the luxury market has a lower number of buyers than the traditional housing market but it is currently experiencing some similar trends. Low inventory of luxury properties is driving demand and prices while homes are selling in only a few days on the market. But as the year goes on we are seeing a trend of more and more homes hitting this marketing, helping to level things out. The luxury market also has other key players in the house hunt when compared to the traditional market, those players being international buyers. The high end of the luxury market often sees second home buyers looking for properties, bringing in people from all over looking for getaway or vacation style homes in a variety of locations. In recent years, wooded retreats and those surrounded by the natural landscape have become increasingly popular over traditional large cities.
If you are looking for a home that falls under the luxury market or if you are wanting to list your luxury home, it is very important to have a REALTOR® who understands the luxury market, how to list the home as luxury, and who is experienced. The Institute for Luxury Home Marketing “is the premier independent authority in training and designation for real estate agents working in the luxury residential market. The Institute’s Designation, Certified Luxury Home Marketing Specialist™, is recognized around the globe as the gold standard in luxury designations”. This elite training ensures that an agent is equipped with the knowledge and resources to take a luxury home above and beyond a traditional listing.
Carl Johnson is both a Member of The Institute for Luxury Home Marketing as well as a Certified Luxury Home Marketing Specialist meaning he has put in the hours of dedicated training needed to list your home, has a proven record of working with luxury properties, and has exclusive access to a network for luxury agents and buyers looking for a specialty home. When you choose to work with Carl Johnson, for any home as a buyer or a seller, you are getting a high quality agent who has dedicated time and effort into the industry when others have not.
If a luxury home is a dream of yours, we can help you reach that goal! Give us a call today to talk about the area and your key needs/wants in a home and we can create a strategic plan together to find the right luxury home for you. Contact us today to learn more!
Luxury: the state of great comfort and extravagant living. Private jets, small islands, even the life of the rich and famous may pop to your mind when you hear the word luxury. When it comes to your home this definition may seem like a dream goal but in reality, luxury living comes at different levels and can be more realistic than you think!
A luxury home is not always defined by a high price per square foot, and there are a few factors taken into consideration to determine whether or not a property is considered luxury. The following six common factors work together to help a property become titled as luxury.
- Prime Location: No matter where in the country your property is located, there are always sought after locations within an area. A home does not have to be listed in Bel Air, California to be luxury, since there are multiple desired locations in any market. The Institute for Luxury Home Marketing has a list of Luxury Markets, naming Lake Norman and Raleigh-Durham as Luxury locations within North Carolina. This list is always growing and new markets pop up monthly, which is why a knowledgeable and experienced real estate agent is important. You can get into an area before it becomes too overpriced and get a great return on your property in the future.
- High Price for the Area: What is considered a high price varies greatly depending on location throughout the country. You don’t necessarily have to spend $3 million plus for a luxury home, or even as much as you might originally have thought. In the most recent Luxury Marketing Report for the Institute for Luxury Home Marketing the luxury median list prices range from $600,000 to $15 million!
- Premium Quality: When the physical building materials, design, and appliances of the home are considered to be a step above what is common, the property is considered to be luxury. Think hardwood floors, marble countertops, plaster walls, and even things such as Viking brand appliances. All of these factor in the overall quality of the property.
- In-home Amenities: In recent years we have seen a switch to more in-home amenities being a desire for homeowners. From indoor movie theaters to a private room for a gym, indoor and/or outdoor pools to full sized walk-in Butler pantries, the luxury market is looking at property features that go above and beyond a basic home. Though, to be a luxury home you don’t need to have all of these amenities at once, just one unique amenity in the right location is enough,
- Privacy: Privacy for a luxury listing does not always mean an exclusive location for celebrities, it can mean a large yard, some acres of wooded area that go with the property, even landscaping with large trees or a wall to section off the home.
- History/Character: A home does not have to be a brand new build to be considered luxury. Homes that are rich in history can be considered to have a luxury value as they are rare and truly one of a kind.
When you are looking to find a home or list your own and wonder if being “luxury” is within reach, it is important to consider these six factors and assess which characteristics your home has. You do not need to excel in all six areas, but a mix of a few of these key points gives your property more value!
Overall, the luxury market has a lower number of buyers than the traditional housing market but it is currently experiencing some similar trends. Low inventory of luxury properties is driving demand and prices while homes are selling in only a few days on the market. But as the year goes on we are seeing a trend of more and more homes hitting this marketing, helping to level things out. The luxury market also has other key players in the house hunt when compared to the traditional market, those players being international buyers. The high end of the luxury market often sees second home buyers looking for properties, bringing in people from all over looking for getaway or vacation style homes in a variety of locations. In recent years, wooded retreats and those surrounded by the natural landscape have become increasingly popular over traditional large cities.
If you are looking for a home that falls under the luxury market or if you are wanting to list your luxury home, it is very important to have a REALTOR® who understands the luxury market, how to list the home as luxury, and who is experienced. The Institute for Luxury Home Marketing “is the premier independent authority in training and designation for real estate agents working in the luxury residential market. The Institute’s Designation, Certified Luxury Home Marketing Specialist™, is recognized around the globe as the gold standard in luxury designations”. This elite training ensures that an agent is equipped with the knowledge and resources to take a luxury home above and beyond a traditional listing.
Carl Johnson is both a Member of The Institute for Luxury Home Marketing as well as a Certified Luxury Home Marketing Specialist meaning he has put in the hours of dedicated training needed to list your home, has a proven record of working with luxury properties, and has exclusive access to a network for luxury agents and buyers looking for a specialty home. When you choose to work with Carl Johnson, for any home as a buyer or a seller, you are getting a high quality agent who has dedicated time and effort into the industry when others have not.
If a luxury home is a dream of yours, we can help you reach that goal! Give us a call today to talk about the area and your key needs/wants in a home and we can create a strategic plan together to find the right luxury home for you. Contact us today to learn more!
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