For Sellers:
What is the process before putting your house on the market and how do you help with this process?
As a pricing specialist, I come to the house to assess it and come up with the best market price to go to market with. I price the house so that we can be placed in a position of strength when the home enters the market. I come up with a price after seeing the inside and outside of the house and speaking with the homeowners. During that time we also look inside and outside the house for any repairs, decluttering, or staging opportunities that need to be made so that the house hits the market in its best condition possible. I am always paying attention to what you the seller is comfortable with so this process is a partnership. I want you to feel comfortable.
How do you help with staging, decluttering, and overall making the house stand out from competitors?
Some sellers are different than other sellers. Some sellers are willing to do more when it comes to selling their house that other aren’t. I suggest everything that would position my client’s property in the strongest positioning strategy to go to market. When I walk through the house, we talk about opportunities for increasing the sales price and what the seller can do to assist with that. Decluttering, organizing closets, repositioning furniture, replacing artwork, sometimes even removing a lot of items from rooms so the rooms are more of a blank canvas for the buyers. I enjoy lending my design eye to assist with the process.
What are your average days on market?
The average days on market on MLS for Durham and Orange county are very short. Some houses are selling within the first 3 days or so on market. Days on market depend upon the price point and area.
What key points do you tend to focus on when marketing a house to make it more desirable to buyers?
I always like to look at what makes the house unique, what the positive attributes are of the home. It could be condition, it could be location, it could be special features that were added. I like to focus on what makes that home so unique and then come up with a winning marketing strategy that allows that house to put its best foot forward when entering the market.
Which is more important, selling quick or getting the highest possible offer?
I try to get the most amount of money in the shortest amount of time possible. The first week to two weeks are the most important time. Having the house in its best condition places the property in a place of strength to receive the highest amount of offers thus getting the highest amount in the shortest period of time.
Walk me through the process you take your seller through.
We have a business meeting at the beginning and talk about the process from the buyer’s point of view and from the seller’s point of view. We discuss different inspections, due diligence period, earnest money, the inspections and addition inspections that may be requested by buyers. We discuss all the disclosures that the seller presents to the buyers. We discuss any upgrades or repairs that the seller has done and how they can highlighted when the property goes to market. I share my marketing strategies.
What are your marketing strategies?
Sometimes I mail 100 postcards to nearby homeowners in the area. I usually suggest having an open house. When multiple people are entering the house at the same time during an open house it creates a sense of urgency for competition in offers, making buyers put in offers quicker and in higher amounts.
I sometimes partner with an organization to sell a property should there be a connection. One home that I recently listed i created a marketing partnership with a school. I promoted that home to all the parents of that school through the following vehicles: School facebook page posts, flyers that the kids took home. In return, we made a donation to the school.
I also send an email to all the agents in the Triangle when the listing is live. I post on Facebook, LinkedIn and Instagram. I have many connections with Realtors on social media. Another unique way I promote my listings is something called house talk cards which promote special features in the house when buyers are previewing the home. I make information very accessible to buyers and even include a phone number for information about the property on the listing sign. I also put flyers at the road at the for sale sign.
I include additional information about the home in flyers and or packets that buyers can see when touring the house. Recently, for a listing I actually put together a notebook full of manuals for the appliances, information about the upgrades including all the invoices for each upgrade and the information behind the upgrade.
Each house is different and that is what I enjoy about the process. Making each house shine to its fullest capability. My go-to is always going above and beyond.
As a pricing specialist, I come to the house to assess it and come up with the best market price to go to market with. I price the house so that we can be placed in a position of strength when the home enters the market. I come up with a price after seeing the inside and outside of the house and speaking with the homeowners. During that time we also look inside and outside the house for any repairs, decluttering, or staging opportunities that need to be made so that the house hits the market in its best condition possible. I am always paying attention to what you the seller is comfortable with so this process is a partnership. I want you to feel comfortable.
How do you help with staging, decluttering, and overall making the house stand out from competitors?
Some sellers are different than other sellers. Some sellers are willing to do more when it comes to selling their house that other aren’t. I suggest everything that would position my client’s property in the strongest positioning strategy to go to market. When I walk through the house, we talk about opportunities for increasing the sales price and what the seller can do to assist with that. Decluttering, organizing closets, repositioning furniture, replacing artwork, sometimes even removing a lot of items from rooms so the rooms are more of a blank canvas for the buyers. I enjoy lending my design eye to assist with the process.
What are your average days on market?
The average days on market on MLS for Durham and Orange county are very short. Some houses are selling within the first 3 days or so on market. Days on market depend upon the price point and area.
What key points do you tend to focus on when marketing a house to make it more desirable to buyers?
I always like to look at what makes the house unique, what the positive attributes are of the home. It could be condition, it could be location, it could be special features that were added. I like to focus on what makes that home so unique and then come up with a winning marketing strategy that allows that house to put its best foot forward when entering the market.
Which is more important, selling quick or getting the highest possible offer?
I try to get the most amount of money in the shortest amount of time possible. The first week to two weeks are the most important time. Having the house in its best condition places the property in a place of strength to receive the highest amount of offers thus getting the highest amount in the shortest period of time.
Walk me through the process you take your seller through.
We have a business meeting at the beginning and talk about the process from the buyer’s point of view and from the seller’s point of view. We discuss different inspections, due diligence period, earnest money, the inspections and addition inspections that may be requested by buyers. We discuss all the disclosures that the seller presents to the buyers. We discuss any upgrades or repairs that the seller has done and how they can highlighted when the property goes to market. I share my marketing strategies.
What are your marketing strategies?
Sometimes I mail 100 postcards to nearby homeowners in the area. I usually suggest having an open house. When multiple people are entering the house at the same time during an open house it creates a sense of urgency for competition in offers, making buyers put in offers quicker and in higher amounts.
I sometimes partner with an organization to sell a property should there be a connection. One home that I recently listed i created a marketing partnership with a school. I promoted that home to all the parents of that school through the following vehicles: School facebook page posts, flyers that the kids took home. In return, we made a donation to the school.
I also send an email to all the agents in the Triangle when the listing is live. I post on Facebook, LinkedIn and Instagram. I have many connections with Realtors on social media. Another unique way I promote my listings is something called house talk cards which promote special features in the house when buyers are previewing the home. I make information very accessible to buyers and even include a phone number for information about the property on the listing sign. I also put flyers at the road at the for sale sign.
I include additional information about the home in flyers and or packets that buyers can see when touring the house. Recently, for a listing I actually put together a notebook full of manuals for the appliances, information about the upgrades including all the invoices for each upgrade and the information behind the upgrade.
Each house is different and that is what I enjoy about the process. Making each house shine to its fullest capability. My go-to is always going above and beyond.
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