About the job:
Carl Johnson Real Estate @ Coldwell Banker HPW is looking for a part-time team member to oversee all marketing efforts for the organization. Position is 100% REMOTE 15 hours per week & growth opportunity, with a semi-flexible schedule. If you have a passion for generating marketing initiatives, analyzing marketing data and results, and collaborating with a team to produce amazing marketing content, this is the role for you!
About the company:
Carl is a local realtor in Durham, Chapel Hill, N.C. and has over 35 years of marketing/publishing/advertising experience. He is very connected in the community, serving on marketing committees, boards and even owned his own marketing company. Carl has created a new marketing company, 4REMarketing.com a Real Estate Marketing Company. Carl served as the General Manager of the local newspaper and started Durham Magazine. He truly believes that working together and learning from each other creates the best opportunity for all. See Carl’s LinkedIn page and our website for more details.
Job Description:
Required Qualifications:
Tools we use:
Compensation:
$17/hour, with opportunity for growth and advancement.
How to Apply:
Please send resume & cover letter including your email address, mobile number and any of the following: writing samples, graphic design samples, and a sample video to [email protected] Thank you!
Carl Johnson Real Estate @ Coldwell Banker HPW is looking for a part-time team member to oversee all marketing efforts for the organization. Position is 100% REMOTE 15 hours per week & growth opportunity, with a semi-flexible schedule. If you have a passion for generating marketing initiatives, analyzing marketing data and results, and collaborating with a team to produce amazing marketing content, this is the role for you!
About the company:
Carl is a local realtor in Durham, Chapel Hill, N.C. and has over 35 years of marketing/publishing/advertising experience. He is very connected in the community, serving on marketing committees, boards and even owned his own marketing company. Carl has created a new marketing company, 4REMarketing.com a Real Estate Marketing Company. Carl served as the General Manager of the local newspaper and started Durham Magazine. He truly believes that working together and learning from each other creates the best opportunity for all. See Carl’s LinkedIn page and our website for more details.
Job Description:
- Manage all social media: create, produce, edit, and share high-quality content, including graphics, for Instagram Posts and Stories, Facebook Business Page Posts and Stories, LinkedIn Posts.
- Write engaging and targeted social media copy aligned with target audience(s) to drive engagement.
- Social Media Comment Monitoring & Engagement with Clients/Followers
- Measure key performance indicators and adjust content strategies accordingly to improve engagement, reach and ROI. Analyze data and report key metrics.
- Develop and produce (write) original blog posts, staying on top of trends in the real estate market and identifying topics to help drive site traffic.
- Support the team in video and photo editing. Edit video walkthroughs and post to YouTube and Vimeo.
- Develop and maintain a content calendar and asset creation plan for all marketing channels.
- Stay up-to-date with the latest social media trends, best practices, and technologies and how best to incorporate them into the social strategy.
- Serve as a subject matter expert for social content creation and community management.
- Create, update and maintain Weebly & HPW webpages that include photo galleries, maps, links, video and Matterport, SEO, etc.
- Create monthly e-newsletter in Mailchimp based on social media campaigns and original blog posts.
- Create email blast in SendinBlue based on current and upcoming listings.
- Create, produce, and edit high-quality miscellaneous marketing content, such as mailers, postcards, birthday and anniversary cards, etc.
- Manage CRM system including adding new relationships, and ensuring info is kept up to date.
Required Qualifications:
- 1+ years experience in content creation for social media
- Proficient working knowledge of a variety of social channels and best practices for individual channels.
- Proficient working knowledge of graphic design, multimedia production and video editing tools.
- Experience with digital publishing and generating traffic/engagement.
- High-level skill in copy writing: original content, social media, blogs, websites, etc.
- Experience with targeting content (visual/copy) to specific audiences/channels.
- Must be efficient, organized and demonstrate the ability to manage multiple projects simultaneously.
- Ability to work collaboratively, while also independently based on projects.
- Task-oriented with a balance of creativity and analytical thinking.
- Previous experience in real estate is a bonus.
- High school diploma or general education degree (GED) required. Associate's Degree or higher in related field a bonus.
Tools we use:
- Canva
- Trello
- Microsoft Office and Google Workspace
- Dropbox
- Zoom
- Mailchimp
- SendinBlue
- Weebly
- Buffini Referral Maker CRM
- Zoom
Compensation:
$17/hour, with opportunity for growth and advancement.
How to Apply:
Please send resume & cover letter including your email address, mobile number and any of the following: writing samples, graphic design samples, and a sample video to [email protected] Thank you!
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