GLOBAL LUXURY MARKET UPDATE - February 2024

Welcome to the Luxury Market Report, your guide to luxury real estate market data and trends for North America. Produced monthly by The Institute for Luxury Home Marketing and brought to you by Carl Johnson Real Estate, this report provides an in-depth look at the top residential markets across the United States and Canada.

Expectations and Considerations for 2024
To say that the high-end market has seen a dramatic growth over the last few years is probably an understatement. The recognition of its impact and undeniable influence, through emerging trends and architectural innovations, on the broader real estate landscape has been equally significant. As we step into 2024, the luxury market now stands at another fascinating juncture.

This sector, known for its resilience and capacity to set trends, experienced a notable positive shift towards the end of 2023. After a period of stagnation driven by economic uncertainties, the market saw a resurgence in activity, marking a pivotal moment for affluent investors and luxury property enthusiasts.

A Market Still Evolving
Early statistics from January 2024, based on the 155 markets researched by The Institute, suggest that this positive trend is not only continuing but has the potential to accelerate, particularly in the single-family luxury market. Indicators point to a robust spring market that could potentially outperform the previous year.

In the luxury single-family market not only are all the data parameters stronger compared to January 2022, but there is also a trending upwards compared to December 2023. Both the overall inventory level and new listings entering the market grew 15.9% and 25.4% respectively compared to January 2023. Compared to December 2023, inventory grew 2% but more importantly, new listings by a staggering 88.9%. As a result, the single-family market saw an 18.4% increase in sales during January 2024 compared to January 2023, and the median sold price increased by 1.6%.

In the luxury attached market, data parameters saw a less positive shift, mostly due to inventory levels declining significantly. Levels fell by 24.3% compared to January 2023, but also by 9.8% from December 2023. New inventory levels were also lower by 24.5% year-over-year, although higher month-over-month by 53.6%. Despite the increase of new inventory month-over-month with inventory levels falling far lower than typical levels this resulted in a 13.8% decline in January’s sales year-over-year, however, the median sold price held steady, seeing a 2.2% increase. The reason for this disparity between the attached and single-family market potentially lies in the price points. As we have often stated, the luxury real estate market tends to be the trend leader and it would seem that buyers and sellers of higher-priced homes are in the driver's seat once more.

The Catalysts of Change
Several factors contribute to this optimistic outlook for the luxury real estate market. Firstly, the economic stabilization witnessed towards the end of 2023 has played a critical role in restoring confidence among affluent buyers and sellers. This renewed confidence is expected to fuel a higher volume of transactions in the luxury market so long as inventory levels, especially new inventory, continue to increase.

Additionally, the luxury real estate market continues to evolve, with new trends and architectural developments significantly impacting buyer preferences and investment strategies. Pent-up demand for new construction and highly renovated properties that have been updated to meet modern luxury standards are certainly expected to be the big drivers of sales now and in the future.

Positive Influences on the Luxury Market
The luxury real estate market in 2024 is set to benefit from a confluence of positive factors. A stabilized economy provides a solid foundation for growth, while technological advancements and a shift towards sustainable living are reshaping consumer expectations. Luxury properties that offer state-of-the-art amenities, energy efficiency, and innovative design are in high demand, reflecting a broader societal shift towards sustainability and wellness. Moreover, the luxury market is expanding beyond traditional hotspots to include emerging destinations that offer unique lifestyle opportunities. This geographical diversification is creating new investment opportunities and attracting a broader spectrum of affluent buyers, further stimulating the market. 

As we navigate through 2024, the high-end real estate market presents a landscape of opportunity tempered by challenges. Economic stabilization, technological innovation, and a growing emphasis on sustainability are driving positive trends, while potential disruptors require careful navigation. 

s always, we highly recommend working with a luxury property specialist during this unconventional market to ascertain what is truly happening in your local marketplace. Navigating the art of selling and buying in this market needs a critical and analytical approach; understanding the realities and setting expectations accordingly will ensure that goals are achieved.
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Did you know that Carl Johnson is certified as an Institute for Luxury Home Marketing Specialist, CLHMS, which means he offers superior knowledge and experience in the luxury market? His CLHMS membership also provides him with access to an elite network of contacts and resources that help to find you your dream home from Swansboro to Beaufort and beyond. If you have a high-end listing, using the most up-to-date marketing information, Carl positions your listing ahead of the market curve. 

​Call 919-880-0904 for a consultation or CLICK HERE.