Blog Post by Carl Johnson, November 9, 2022
As supply and demand, as well as interest rates, continue to fluctuate in the current housing market, it is more important than ever to have a trusted, experienced, and knowledgeable full time professional real estate broker. As you hear stories of houses sitting on the market, or homes with price drops . . . we want you to know at Carl Johnson Real Estate we are busier than ever! And there is a reason for this. Recent years have seen an influx of new real estate agents riding out the market while it was hot, now as things go back to a more normal housing market, we are seeing those same agents leave the profession. Experienced agents are busier than ever now. The lack of analyzing the market and taking a deep dive to better understand how to best position listings in this market has taken its toll on the market. This is one of the main reasons we are seeing pricing decreases and more days on market. New housing starts are decreasing, and new construction inventory is seeing a price decrease as overall new home construction experienced a large price increase recently. This effects the decrease in sales price by less than one percent in the Triangle Region of NC. We are seeing existing housing inventory holding steady in value/sales price. Current new home inventory, as well as new construction homes sales prices, have created a pricing challenge in the market. The Triangle Region is positioned as a magnet for relocation due to the many reasons this area is a great choice to live in. This continues to infuse our real estate market and effect supply and demand. At Carl Johnson Real Estate, we have not had a price reduction on a listed home since the market has adjusted. In fact, our past listings all sold in under five days with multiple offers. That is because we are constantly analyzing the market data so that we may provide insights to our clients, while working to market, list and liquidate one of our clients' largest assets, their home. We work hand in hand with our clients to prepare the property for market, so that when entering the market, the property is positioned in a place of strength thus attracting the maximum buyers. Our marketing for our listings is targeted to the right buyer by communicating all the details that make the property unique. We are always looking at ways to increase the marketing for our listings and don't stop until we are completely satisfied with the outcome and results. For example, we just started creating a QR code for all our listings that is published on all our printed materials for our listings. We track our marketing and constantly analyze the results, always looking for improvements. That is why Carl started his own real estate marketing company 4RE Marketing that markets all our listings and our real estate company. Our market research and our knowledge of the market and area assist you in getting the highest amount for your property. We work together with our clients to plan how to meet their real estate goals. We do feel that the market is shifting, but by constantly analyzing the market, we are able to provide data that positions our clients within comfortable reach of their real estate goals. This is a GREAT time to buy or sell real estate. We have ways to assist you in navigating the changing market. In fact, we are busier and have more clients than ever. We are her for you. Call us today to learn about the Carl Johnson Real Estate difference 919-880-0904
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